Erin Block

Major: Apparel, Merchandising, and Design
Minor/option/emphasis: AMD-Merchandising
Company/Organization: Lands' End
Destination: Dodgeville, WI
Timeframe: Summer
Advisor/Coordinator Email:


This summer I was the team captain of intern group for final project presentation, executed window, shelf, and table displays for Women's, Men's, Kid's, Plus, Petite and Home products, while also attending cross-functional meetings with Retail Merchants, Planning and Allocation and Store Operations. I also reviewed weekly updates of upcoming lines of product, partnered with the creative team to develop sufficient signage for store displays and styled mannequins for displays. I also completed: - Executing propping for store shelves - Created concept book of displays for stores - Photographed and edited of photos for concept book - Analyzed allocation, inventory, and sales - Worked everyday usage of Microsoft Excel, InDesign, Photoshop, and Word - Visited different store locations - Created competitor analysis of visual merchandising displays


Being the team captain of my intern group's final project. I was able to work closely with VP's of the company to develop our project idea and bring it to life. It was a remarkable experience because it made me become comfortable and confident to work with employees of authority, keep my group organized and on task, and to represent our group professionally in front of 200+ people at the presentation.

What advice would you give?

Apply for internships as soon as possible, make connections and get involved. It is never too early to get started, even if you're an underclassman. I was able to get an internship as a sophomore because I worked hard to achieve it.

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