J'Dah Mason

Major: Apparel, Merchandising, and Design
Company/Organization: Hearst Corporation
Company/Organization website: http://www.hearst.com
Destination: NY, NY
Timeframe: Summer
Advisor/Coordinator Email: annthye@iastate.edu


Conduct market research of beauty brands to assist in the development of stories for the magazine Organize over 100 products daily to ensure editors receive and review their products in a timely manner Contact PR companies regularly to supply editors with products for their research and stories Observed meetings and joined events with editors to gain a better understanding of the beauty industry


Aided in the social marketing of the beauty podcast and attended market research events.

What advice would you give?

Be proactive in the work you want to do and reach out to people and companies to gain knowledge outside of the parameters of the internship.

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