Jenna Matson

Major: Apparel, Merchandising, and Design
Company/Organization: Cole and Cleo
Company/Organization website:
Destination: Chicago, Illinois
Timeframe: Summer
Advisor/Coordinator Email:


Marketing -Helped develop social media campaigns -Assisted in managing Amazon based ad campaigns Design -Assisted in creating upcoming seasonal lines -Helped research upcoming season trends and design the new prints -Created technical flats for new S/S 20 line Merchandising -Assisted with general merchandising and preparing for trade show (margin grids, buy sheets, line sheets, MOQs) -Sourced new factories Photo shoot -Assisted with choosing models -Created Day of model schedule -Helped organize and plan out shoot - backdrops, colors, props, etc. Trade show -Counted inventory -Set up props in booths -Helped market Cole and Cleo’s products to new buyers


My greatest accomplishment was helping the company get ready for the Children’s Club August exhibit in New York, and then when I went to the trade show to help set up the booth, do competitor/market research, and help attract buyers.

What advice would you give?

My advise for future students it to try and go above and beyond during the internship and get to know your employer. If you build a good relationship with them, they can help you network and grow in the future.

Career Connections