Morgan Muller

Major: Event Management
Company/Organization: Pure Bridal
Company/Organization website: http://www.purebridaliowa.com
Destination: Ames, Iowa
Timeframe: Spring
Advisor/Coordinator Email: rmcclain@iastate.edu

Responsibilities

- Responsible for researching prospective bridal shows and vendor events - Coordinate with bridal show personnel - Responsible for advertising/marketing and promotional materials for bridal shows - Analyze cost and return on investment for bridal show participation - Develop and execute booth design for each show - Interact with & provide a positive experience to customers at bridal shows to inform them of Pure Bridal products and services

Accomplishments

My greatest accomplishment has been learning about how Pure Bridal selects bridal shows to attend, and analyzing the cost and the number of customers they receive from those shows. Pure Bridal is a small business ran by two sisters who pour their heart and soul into this business, so showing them where they could save money by not attending certain shows and showing them other events they could partake in for less cost and more customer exposure was a great accomplishment.

What advice would you give?

Start your internship search early and take advantage of any opportunity presented to you! You can never learn or experience too much!

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