Olivia Sorenson

Major: Event Management
Minor/option/emphasis: Hospitality Management
Company/Organization: Clouds Coffee
Company/Organization website: cloudsames.com
Destination: Ames, Iowa
Timeframe: Spring 2023
Advisor/Coordinator Email: jbeyer


My position has greatly evolved since first starting this internship. This position is now on track to become a full-time Clouds Events Planning & Supervisory role. There are two sides to my position: Clouds Public Events and Clouds Private Events. For private events, I handle client communication, event detail confirmation, food & beverage, creating graphics as needed, informing staff about upcoming private events, scheduling, and invoicing. Additionally, Clouds puts on a variety of themed events such as themed dinners, Sunday brunches, wine tastings, and cooking classes. For those types of events, I am in charge of seating charts, guest questions, and concerns, monitoring ticket sales and revenue breakdowns, publishing the event reservation links, as well as creating BEOs, and scheduling extra staff as needed. I've also executed a few side projects including the creation of Private Event Packages (i.e., bridal showers, graduation, birthdays, and baby showers).


I've really enjoyed getting to see a small business grow and evolve from the inside perspective. Every little task and conversation makes a noticeable impact on the organization. I feel as though I have done a good job in this position setting up organizational systems and templates that combine my past and current experiences that will help the organization continue to grow and evolve even after my time there is done.

Learning experience

Throughout this internship, I have learned a lot about sales and what it takes to sell an event. There are many possible strategies and considerations that go into selling events that may seem second nature to a seasoned salesperson, but many of which I would never have thought of going into this experience. Every sales interaction is a unique collaboration between you and the client and I have been able to learn about myself and the skills and strengths that I bring to those interactions.

What advice would you give?

I heavily recommend using this time to fully explore the industry. There are seemingly infinite directions that a degree in event management and/or hospitality management can take you. Since starting college, I have worked in banquets, conferences, nonprofits, customer service, retail, and now sales and event planning. Each one of those experiences has introduced me to a completely new skill set and understanding that I have been able to carry with me to the next chapter of life. This exploration has also helped me narrow down and further define my personal and professional goals and set better expectations for my future career. Especially if you are unsure of your post-graduation plans, I would recommend trying a little bit of everything in the industry and seeing what positions are the best fit for you.

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