Bridget Good ’20 is making her mark in downtown Ames with b.e.good, a thoughtfully curated boutique rooted in community, confidence, and timeless style.

Originally from Boone, Iowa, Good is a proud alumna of Iowa State’s Fashion Design and Merchandising program. During her time at Iowa State, she gained hands-on experience through The Fashion Show, one of the largest student-run fashion productions in the country, and landed a summer internship with celebrity stylist Micaela Erlanger in New York City. While still a student, she launched b.e.good as a fashion blog—a creative outlet that would soon become something much bigger.

After graduating, Good transformed her blog into a mobile boutique, converting a trailer into a fashion-forward shop on wheels. In 2024, b.e.good found a permanent home in downtown Ames, where her mission remains the same: to offer clothing that’s timeless, effortless, and makes every customer feel seen and celebrated.

Good was featured in the Summer 2025 issue of Traction Magazine. Read her full story on page 5.